Overview

Brand Promise

LiveCareer is dedicated to helping jobseekers stand out so they can find jobs that fit their skills and passions, and to helping employers find and attract candidates who fit their organizational needs.


History

LiveCareer has been around for over 10 years. It started out as a series of career and personality tests, but has evolved into a full-fledged career destination for jobseekers and employers around the world.


Vision

The LiveCareer ecosystem aspires to be the only place job seekers and employers need to get information, guidance and support.


Positioning Statement & Support

LiveCareer is one of the largest websites in the jobs and employment space. We bring job seekers and employers together to help each of them reach their goals. We connect job seekers to companies by offering powerful job search, preparation tools and information that helps them stand out and find jobs that fit their skills and passions. We help employers identify, attract, and retain the best talents through branding and job advertisement solutions. Combined, the LiveCareer ecosystem aspires to be the only place job seekers and employers need to get information, guidance and support.


Brand Architecture & Definitions

LiveCareer

  • Resume Builder: Redirects traffic to MPR
  • Cover Letter Builder
  • Resume/CL Writing Services
  • Interview Game Plan: to be deprecated soon, and turning into a free product
  • Job Search
    • Job Alerts
  • Job Advertisement
    • Job Posting
    • JAWS
    • JACK
  • Company Directory

Pricing

Resume/Cover letter:

  • 14 Day Trial - $1.95

  • Monthly - $19.95

  • Annual - $95.40


Resume/Cover Letter Writing Services:

  • Entry - $99

  • professional (Most popular) - $199

  • Executive - $299

  • Cover Letter - $60

Interview Game Plan:

  • Free

Job Advertisement:

  • Normal job posting - Free

  • Premium job posting - $99

  • Job Ad Writing/Checking - Free

  • Cover Letter - $60

Company:

  • For job seekers - Free

  • For Employers - Free

Target

LiveCareer has two main target audiences: job seekers and employers. There is a third and fourth, which are advertisers and publishers, but there won’t be much marketing needed there. The acquisition strategy for advertisers and publishers will mainly be driven by our BD team.

Current Demographic breakdown of LC (Consumer-only):

  • 60% of users are “Millennials” (18-34)
  • Although the majority of our users are millennials, these age groups have a slightly lower return-rate on our site.
  • 55% female, 45% male
  • 63% of users are based in US